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Battle for the Beetle
Anotace
The Volkswagen was the showpiece of the achievements of Adolf Hitler's Third Reich. Backed by the Führer himself, it struck fear into the hearts of all who owned and managed Europe's car industry. After World War II what was to be the fate of this odd bug shaped car and its colossal bomb battered factory? Legend has it that the victors underestimated the potential of the car that would become the automotive icon of several generations, indeed the world's most-famous and most produced automobile. Karl Ludvigsen's interviews and researches in British, German, American, Australian and Belgian archives prove the contrary. His hitherto untold story of why and how they didn't get the factory makes revealing and engrossing reading. History buffs and followers of World War II and its aftermath will relish the way Ludvigsen depicts afresh the creation of the VW by renowned and untouchable engineer Ferdinand, the building of its factory by Hitler crony Robert Ley, a notorious womanizer who drank too much, and the wartime career of the huge Wolfsburg plant as the prime contractor for the jet-powered V-1 flying bomb, the world's first successful cruise missile. Car enthusiasts who consider themselves well read will be absorbed by Ludvigsen's disclosures of the national and company mindsets that affected their respective attitudes toward the radical Volkswagen. Ludvigsen traces the Beetle's impact on the world of autos. We learn why the most startling decision made by VW chief Heinz Nordhoff was not to change his car's design. And we are brought right up to the 1998 launch of VW's New Beetle. For those who wish to comprehend its amazing impact on the auto market, Battle for the Beetle is the essential source. With 440 pages & 219 b/w photos
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