Mustang - Seling the Legend (SIGNOVÁNO)

Anotace

Few cars can have been greeted with such enormous acclaim as the Ford Mustang, unveiled on April 17, 1964. More than 30 years later, the Mustang remains a genuine auto-motive icon, and much of the credit for that must go to the advertising agencies who promoted it so effectively. Compiled by two Mustang experts, Mustang: Selling the Legend looks at the many ways in which "America's favorite ponycar" was sold and promoted: the award winning advertising cam-paigns of J. Walter Thomson; toys and models; promo items such as jackets, shirts and coloring books; pedal cars and gas powered miniature cars; Mustang racing triumphs; Indy 500 Pace Cars and the specials created by the legendary Carroll Shelby and Steve Saleen. Mustang: Selling the Legend provides a different and fascinating perspective on the Mustang. Ponycar enthusiasts everywhere will love it.

Exemplář signovaný autorem Bobem McClugem na první předstraně, doplněné o věnování.

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