• This is the first complete book to cover this marque
• Standard was one of Britain's largest car-makers for many years
• For years Standard was the largest motor industry employer in Coventry
• Standard also rescued Triumph from oblivion in 1945
• Standard produced tractors (more than 500,000) on behalf of Ferguson
• Standard was one of the biggest contributors to Britain's WW2 efforts
• The story is not merely technical, but financial too – how did Standard stay afloat
• Personalities and products are covered in equal measure
• How/why Standard was gradually overshadowed by Triumph
• How/why Standard was taken over by Leyland in 1961
Description
Starting with the original Standard prototype of 1903, this book covers the scores of Standard models built until the brand was discontinued in 1963 (Britain) and 1987 (India). It also covers the Ferguson tractor involvement, millitary aero-engine manufacture, military aircraft manufacturer (including Beaufighter and Mosquito fighter-bombers), Rolls-Royce Avon turbo-jet military engine manufacture, and Triumph cars.