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The new 1098, Ducati's replacement for the 999, must be lightweight, as powerful as the Japanese four-cylinder bikes, and possess the hardest-stopping brakes available on a regular production motorcycle. And the styling should evoke the landmark 916, as well as incorporate elements from the MotoGP Championship-winning Desmosedici to create a new look for Ducati's flagship superbike. This exciting, unvarnished, and personal behind-the-scenes story explains how that deceptively simple brief was successfully executed, and how during that process, Ducati's management forged a new integrated approach to designing and developing motorcycles that unified engineering, styling, and prototype development work undertaken by Ducati's factory riders. Vychází v prosinci 2008.