FIAT TRACTORS. FROM 1919 TO THE PRESENT

Fiat’s first agricultural tractor was presented to the civil and military authorities of Turin in 1918 and marketed the following year by the Federation of Agricultural Consortia. Thus began, 90 years ago, Fiat’s activity in the agricultural sector, in which it is now a global player with the CNH-Case-New Holland marque. This book uses original photographic documentation to illustrate the origins and development of the company’s agricultural products, tackling the technical and human aspects of a story that has seen the introduction of over 500 models since 1918. This is the first comprehensive study of the Turin-based firm’s history in the agricultural sector. This updated edition includes all the new Holland new series presented from 2008 up to 2011. In 240 pages, with a vast range of black and white and full colour photographs, it presents an overview of a fascinating yet still relatively neglected side of the company. An indispensable work for collectors, enthusiasts and the merely curious.